Overview
As part of the brand's “One Swarovski” DNA overhaul, the group website aligned with the breakdown of their various businesses, L+P provided in-depth guidance for each brand's unique identity and positioning within the broader market.

We analyzed the individual characteristics and target audiences of each brand under Swarovski Group's umbrella. By understanding their distinct strengths and attributes, we ensured that the website's user experience and design elements were tailor-made to reflect the essence of each brand accurately while still encompassed the elegance and sophistication, echoing the values that have made Swarovski Group a renowned name in the industry for the umbrella group website.