Overview
During SS Collection, we had an opportunity to craft a compelling and cohesive brand story, seamlessly connecting above the line to below the line marketing, in-store experiences, and digital content. Our mission was to propel the brand to new heights, ensuring it remains relevant, distinctive in the marketplace.

The campaign's primary objectives revolve around enhancing brand awareness in the Jewelry & Watches segment, both by driving brand recognition and fostering brand consideration. We aimed to drive sales by addressing purchase barriers faced by our diverse customer base by tapping into valuable insights into the mindsets of our two key segments: self-purchasers and gift givers. For self-purchasers, we must make jewelry an essential part of their everyday style and build credibility in style to become their trusted style experts. As for gift givers, we need to position the gift receiver as the inspiration, and provide assistance in finding that perfect, meaningful gift. By shifting the mindset from "Swarovski is not a brand for me" to "Swarovski is a modern and contemporary brand that makes me feel great every day," we will created a powerful content across all touch points that emphasized how the brilliance of Swarovski elevates one's style daily.