LANE BRYANT
Role: Creative Direction and Concept | Agency: Laird and Partners
Overview
During its launch, this campaign coincided with a shifting landscape that questioned societal beauty standards, which had long prioritized thinness. Its primary objective was to foster inclusivity and acceptance for individuals of all body types and sizes.
We aimed to ensure that audiences recognize Cacique for Lane Bryant as a brand that celebrates all types of sexy and actively works to redefine society's traditional notion of sexy.
Cacique Spring Campaign
Activations, Media & Press
Fall Campaign
Overview
We aimed to bring a fresh perception on the fall collection by creatively walking through a diverse range of fashion styles. Our goal was to inspiring our audience to embrace their individuality and explore new dimensions of style.
Empowering them to fearlessly experiment with their own style, establishing a lasting bond and positioning our brand as the ultimate destination for a personalized fashion journey.
