SWAROVSKI
by Miranda Kerr
Role: Creative Direction and Content | Agency: Laird & Partners
MK Collection Campaign
Overview
L+P was tasked with conceptualizing and delivering content for Swarovski’s new Miranda Kerr Winter Collection. To better grasp our target audience's preference for short-form content and capitalize on the distinctive charm of our collection, we created whimsical short stories inspired by each charm. Additionally, we developed a simple gift finder tool to help users playfully match charms with recipient personalties.
Results
These efforts not only showcased the exquisite craftsmanship and design ethos of the Miranda Kerr Collection but also aligned seamlessly with Swarovski's brand identity. Together, we fostered a strong connection between the audience and the collection, generating excitement and anticipation that translated into tangible business success for Swarovski.
