TOAST
Role: Creative Director | Agency: Viceroy Creative
Content strategy & site design
Overview
Almay faced a challenge of generating sufficient support and engagement on there on owned channels. Despite having a strong brand presence, they struggle to captivate their target audience and encourage active participation, resulting in underwhelming product buzz and limited brand loyalty.
Solution
By creating captivating content and strategically sharing it, Almay effectively captured their target audience's attention and encouraged active participation. Highlighting product features creativity, we generated excitement, anticipation, and fostered a strong visual brand identity that their product image would bring.
POSITIONING
